Instagram Reels
Instagram Reels tends to pay more than TikTok for the same video because brands often reuse it as a paid ad or Spark Ad equivalent.
| Content type | Range | Source |
|---|---|---|
| 1 organic vertical video | $300–$1,200 | Influee – UGC Rates 2026 |
| Paid ad usage / whitelisting, per month | +30–100% of base rate | Influee – UGC Rates 2026 |
| Raw, unedited footage buyout | +30–50% of base rate | Influee – UGC Rates 2026 |
Use the calculator below to turn your own base rate into a full quote with hooks, ad usage and raw footage included.
Related
TikTok
TikTok is where most UGC deals start: brands want a native-feeling vertical video with a strong hook in the first second. | Content type | Range | Source | |---|---|---| | 1 video, new/beginner creator | $200–$400 | Influee – UGC Rates 2026 | | 1 video, experienced creator | $500–$800 | Influee – UGC Rates 2026 | | Extra hook variation (A/B test) | €50–€100 per hook | Inbeat.agency – Performance Creative Pricing Guide 2026 | | Paid ad usage / whitelisting, per month | +30–100% of base rate | Influee – UGC Rates 2026 | | Raw, unedited footage buyout | +30–50% of base rate | Influee – UGC Rates 2026 | Use the calculator below to turn your own base rate into a full quote with hooks, ad usage and raw footage included.
YouTube Shorts
YouTube Shorts often commands a premium over TikTok and Reels because the content keeps driving traffic for much longer. | Content type | Range | Source | |---|---|---| | 1 vertical video (~20% premium over TikTok/Reels) | $400–$1,500 | Fueler.io – UGC Creator Rates in the US (2026) | | Paid ad usage / whitelisting, per month | +30–100% of base rate | Influee – UGC Rates 2026 | | Raw, unedited footage buyout | +30–50% of base rate | Influee – UGC Rates 2026 | Use the calculator below to turn your own base rate into a full quote with hooks, ad usage and raw footage included.