TikTok
TikTok is where most UGC deals start: brands want a native-feeling vertical video with a strong hook in the first second.
| Content type | Range | Source |
|---|---|---|
| 1 video, new/beginner creator | $200–$400 | Influee – UGC Rates 2026 |
| 1 video, experienced creator | $500–$800 | Influee – UGC Rates 2026 |
| Extra hook variation (A/B test) | €50–€100 per hook | Inbeat.agency – Performance Creative Pricing Guide 2026 |
| Paid ad usage / whitelisting, per month | +30–100% of base rate | Influee – UGC Rates 2026 |
| Raw, unedited footage buyout | +30–50% of base rate | Influee – UGC Rates 2026 |
Use the calculator below to turn your own base rate into a full quote with hooks, ad usage and raw footage included.
Related
Instagram Reels
Instagram Reels tends to pay more than TikTok for the same video because brands often reuse it as a paid ad or Spark Ad equivalent. | Content type | Range | Source | |---|---|---| | 1 organic vertical video | $300–$1,200 | Influee – UGC Rates 2026 | | Paid ad usage / whitelisting, per month | +30–100% of base rate | Influee – UGC Rates 2026 | | Raw, unedited footage buyout | +30–50% of base rate | Influee – UGC Rates 2026 | Use the calculator below to turn your own base rate into a full quote with hooks, ad usage and raw footage included.
YouTube Shorts
YouTube Shorts often commands a premium over TikTok and Reels because the content keeps driving traffic for much longer. | Content type | Range | Source | |---|---|---| | 1 vertical video (~20% premium over TikTok/Reels) | $400–$1,500 | Fueler.io – UGC Creator Rates in the US (2026) | | Paid ad usage / whitelisting, per month | +30–100% of base rate | Influee – UGC Rates 2026 | | Raw, unedited footage buyout | +30–50% of base rate | Influee – UGC Rates 2026 | Use the calculator below to turn your own base rate into a full quote with hooks, ad usage and raw footage included.